Jul 29, 2002
Bob Wright, CEO of NBC
Just as it’s refreshing when you hear a musician or someone in the record industry who gets mp3s, It’s wonderful to hear a television exec who doesn’t have a knee jerk reaction to Tivo and other digital video recorders. Bob Wright, CEO of NBC has a Tivo, uses it, and doesn’t think it’s going to destroy network television.
3 Comments, Comment or Ping
Brent
Yeah…
The movie studios predicted the end of theaters when the video tape arrived. Amazon.com predicted the end of the bookshop. So far, none of that has happened. But I don’t remember anyone predicting the end of vinyl when the CD arrived. Maybe the future is, in fact, unknowable. (Imagine that!)
I think TIVO and it’s ilk will simply be VCR replacements. The networks and advertisers need not worry. Make good content — including commercials — and we’ll all watch.
Jul 29th, 2002
Andy
Isn’t that a little biased, since NBC is a partner and shareholder?
Jul 30th, 2002
Andy
Whoops, link got stripped out:
http://www.thestandard.com/article/0,1902,4870,00.html
Jul 30th, 2002
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